Artifact 121 is a branding experiment started in the summer of 2016, in an effort to refine and present my photography work across product, portrait, and personal portfolios. It was a way to externalize work that I was very close to, and I found that having the domain and branding separate from my surname allowed me to begin curating work in a more meaningful way. At the time, I was part of a studio collective in San Francisco's Mission District that I was planning on leaving, with a building-wide open-studio happening to coincide with the end of my lease. I doubled-down on my Liminal Photography project, and used Minimum Viable Branding principles to create a visual system just for the customer touchpoints I knew I was presenting: a website, business cards, promotional cards, and pins with card backs, plus an Instagram account. Additionally, it was a way for me to experiment with a .studio domain extension in order to have personal experience using a non-traditional domain in case it was of interest to a future client project.